Generally, buying and selling is the physical market activity. We go to the shopping malls and get the things we want. Now, with the growth of the Internet users the face of marketing has changed. The world is experiencing a novel market, that market is Internet market. Generally saying, we use the term Internet marketing to refer to the practice of buying and selling over the Internet.
The scope of the growth of the Internet marketing is unimaginable but the causes of this kind of massive expansion are very clear. According to the Worldwide Online Population Forecast, 2006 to 2011 report by JupiterResearch, there will be 1.5 billion people with Internet access in 2011. The biggest growth in the online population would occur in Brazil, Russia, India and China. Also, according to that report, by 2011 almost 22% of the Earth’s population will surf the Internet regularly. The report also says 1.1 billion people currently have regular access to the Web.
Such a huge enhancement in the number of the Internet users is mind-blowing. Now, the question may arise as why such a huge growth in a particular stream in such a short time. The answer would be, because of the services they provide. You name a service and you can find that over the Internet. Internet is providing customers from life partners to mobile phones. Such is the range of their services and internet marketing is very helpful for proper marketing of these services through various methods.
Various methods of the Internet marketing like search engine marketing, e-mail marketing, viral marketing, blog marketing, affiliate marketing etc. is providing these online services directly or indirectly. Online marketing services are educating companies and websites regarding various online marketing tools and these companies are generating more revenue by utilizing these tools.
Internet marketing is also affecting online ad spends on a very large measure. According to the report of PricewaterhouseCoopers, the total U.S. internet marketing spend was $16.9 billion in 2006. Such is the impact of the Internet marketing and fact is that it is growing day by day.
Moreover, we can say that online marketing services have played a major role in such growth of the Internet marketing and they will play bigger roles in the future.